Monday, 19 March 2012

Track of the Week: Veronica Falls – My Heart Beats

Released: 9th March (MP3) / 26th March (7”)
Label: Bella Union
Get It: MP3 / Pre-order 7”

A summery indiepop hug from Bella Union's London darlings

Somehow (I blame time and money: lack of) I managed to miss Veronica Falls 2011 self-titled album. But that's not to say they've not been on my radar. With hazy indiepop gems like 'Beachy Head' under their belts, and on compilations, they reserved themselves a spot at the top pop table and with new video 'My Heart Beats' they've come to dine.

The single itself was made available digitally last week, but is yet to arrive on vinyl, which judging by their sound is right where it belongs. It has all of the qualities of the late '80s brigade of underground pop outfits, something emphasised by it's not being present on the album. It's a stand a lone gem that's swathed in fuzz and hooks, coming across like a hug from The Primitives.

If that sounds too cutesy then I apologise, for there's meat on Veronica Falls musical bones. The feedback on the guitars has the bit of The Jesus And Mary Chain which works perfectly with the tight vocal harmonies. It's one for the summer and just sneaky enough to get right under your skin.

Veronica Falls - My Heart Beats from Army Of Kids on Vimeo.

Keep Pop Loud

No comments: