Tuesday, 22 November 2011

EP Review: The Social Club - For Drinking

Label: Alcopop! Records
Released: 01/11/11

For Drinking is the first in a series of four EPs to be released by The Social Club on Alcopop! Records, a label that, lest-we-forget, was named after a mini-album by Midget. Appropriate then to find that The Social Club are indeed successors to Midget's upbeat pop-punk, specialising in clean-sounding, sing-along choruses and all-round fun-times.

Although the release is themed around boozing, it is thankfully much more subtle about it's subject matter than you could reasonably expect. Looking instead at the thoughts of the drinker rather than the inebriated actions it's not 'Tubthumping' five times. Also, although describable as pop-punk The Social Club are thankfully not short-trouser wearing American Pie-soundtracking knuckle-heads. In fact those who enjoy Supergrass circa I Should Coco and Life On Other Planets or The Hold Steady's Boys And Girls In America should find familiarity in For Drinking.

'The Remedy' is undoubtedly a highlight, and it's no surprise to find it being the moment that the band have chosen to promote in the form of a video. It condenses down everything that the band have on offer on this release into a 3 minute 15 second pop tune. Should the tides ever turn again so that guitar bands have the shot at success that they did in the middle of both the '90s and '00s then 'The Remedy' is good enough argument for The Social Club having a proper chance of a big chart hit. It's not the only stand out however, the meatier 'Rock Bless You' is a satisfyingly riffy and the piano bounce of 'Song Contest' comes across as a lost britpop number.

Still for all it's bounce and aplomb For Drinking can sound a little samey. Each track contains the upbeat chorus, ace drum fills, racing keys and punky riffs. Sure, they are all rather catchy but the lack of variety could put off those wanting something with more depth or longevity. Still, this is enough to grab yr attention and, if you're the sort of person who's more interested in music that's fun and catchy than you are in self-important dirge, then you could do worse than investing in this.

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