(Please keep in mind that this was written a few days ago as I'm away right now. Some things may have changed)
Things are looking so good from Los Campesinos! right now. Even those of us feeling a little peeved that Heat Rash isn't quite as quarterly as promised (10 months in and only one issue) are expecting the fourth album from the Cardiff gang to be one of the best albums of 2011. Gareth's promised that it'll be more direct than previously, and the first video that appeared seemed to confirm this (watch the excellent 'By Your Hand' here).
But initial album tasters can be misleading. So the unveiling of song number two, and title track from the record was a bit of a big moment in KPL Towers. And, as you've heard by now - IT'S GREAT! Expectation for the album really could not be any higher, especially following their career thus far.
Devasatingly undervalued by the major British printed music press, Los Campesinos! have exceeded expectations at each turn. That handful of decent demos evolved into an excellent debut, that was soon kicked into shape by second release We Are Beautiful, We Are Doomed. Last year's Romance Is Boring basically has claim to being the indiepop album of it's generation. Now Hello Sadness promises to at least meet it.
Chuffing hell! Talk about it being a great time for pop music.
Stream 'Hello Sadness' this week's Track of the Week over at Pitchfork
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